“Apple has an established program for premium subscription video entertainment providers to offer a variety of customer benefits - including integration with the Apple TV app, AirPlay 2 support, tvOS apps, universal search, Siri support and, where applicable, single or zero sign-on,” an Apple spokesperson told CNBC. In Amazon’s Kindle app for iOS, for instance, people can access their existing Kindle library but there is no way to buy new titles from Amazon within the app. That policy has rubbed many developers the wrong way and caused big companies like Amazon to restrict digital purchases within its apps. Fitbit Versa 3Ī new shift in Apple’s approach to streaming services means that it will no longer take a 30% commission within “premium subscription video” services like Amazon Prime Video, which means Amazon customers can now buy or rent videos on their iPhones or Apple TV devices.Īpple has had a longstanding policy of taking a 30% cut from all in-app purchases made on iOS devices.
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